Ye Olde Cross Community Pub Brand Identity
Ye Olde Cross
Ye Olde Cross was a traditional English pub in the semi-rural town of Ryton in the North East of England. It dates from the 18th century but closed its doors in January 2018 after the brewery that owned it withdrew support. The loss of the social centre was felt by the whole area so the local community raised funds by selling shares and bought the pub to be run as a community concern.
A new brand identity was required that reflected the history of the pub while, at the same time, showing the new community driven spirit of the venture. The pub is named after the cross monument on the village green which is a monument to a pit disaster in 1800. The new owners wanted the cross to be part of the branding but not necessarily in the main logo.
For the logo we took inspiration from the original brick detailing on the front of the building. The shapes were simplified, duplicated and linked together to show the community links that the project is developing.
The brand colours of Navy and copper have been chosen to coordinate with the newly redeveloped interior of the pub.
We developed some additional assets, including a silhouette of the community enjoying the space outside the pub. This will be used on the stationery, social media banners and merchandise that will be sold to raise funds in the future..
The interlocked crosses of the logo were also used to design a repeating pattern that will be used on menus and other stationery. This will mostly be used in copper foil on the navy background but also looks striking as navy on white.